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SEO Case Study - Villa Dolce

Villa Dolce is a Watford based company that produce luxury wedding cakes and sweet tables. They wanted to target a local audience aswell as a UK wide audience (especially London) as they offer a delivery service.

Villa Dolce contacted ASWebdesign because their website was not appearing in Google search listings despite being made over a year ago.

Villa Dolce wanted to improve their rankings for a number of target keywords including 'Wedding Cakes London', 'Sweet Tables' and 'Wedding Cakes Watford'.

To begin with we fixed on site SEO issues including re-coding the site into a semantic structure and advised on keyword insertion within the text on the website. We also modified Title tags, Meta Descriptions and Meta Keywords throughout the website.

After the On-site SEO work we started an SEO Campaign for the website. This involved building links pointing to the website and registering the website in directories.

We have already made progress with Villa Dolce's website. The website is now fully indexed in Google, Yahoo and Bing. It is also ranking on the second page of Google for a lot of the target keyphrases. We hope to achieve first page reults soon.

Come back here soon to for more updates on how we are getting on!




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